You don't need to work hard to be successful.
We have been taught to believe that in order to be successful, we have to work hard. That
couldn’t be further from the truth!
The key to real success is to play to your strengths. Do you truly spend more of your time
doing what you are best at? How much time do you spend on tasks or chores that you could
delegate or outsource? Why spend time adding up expense receipts when there are people
who love doing and therefore probably do a better job than you? That way you can focus on
doing what you do best.
In my case I hated studio engineering! Of course, I learned basic recording and production
techniques in the beginning to capture creative ideas. However, rather than learn how to do
everything in the studio, I focussed on the singing and let more skilled people twiddle the
knobs and add the magic touch to the recordings.
Likewise, these days I have an assistant to carry out the day-to-day jobs that she loves – and
she does a better job than I – meaning I can focus on giving my all to my students and
clients without worrying about whether I have called in that invoice, sent that email or set
up that direct debit.
So how can you be sure you are playing to YOUR strengths? Set aside some time and write
down all of the jobs, tasks and chores that you currently do as a creative musician or artist.
Then write down all of the jobs, tasks and chores that you do in your personal life.
From that list, put a tick next to all of those you enjoy doing. Next, of those with a tick, circle
those you believe you can do better than anyone else.
These are the ONLY things you should be doing yourself!
Of course, not everyone is in a position to delegate or outsource everything – or anything –
immediately, but now you at least have an idea of what you are aiming for in terms of
playing to your strengths.
When you are doing ONLY what you do best, you will be UNSTOPPABLE!